If you're here looking up REI.com customer care, you probably already know who they are. But it helps to get an idea of how big they are and what their support operation looks like if you are a customer. REI.com also goes by or is associated with the names Recreational Equipment, Inc., REI. They are considered to be part of the following sectors and industries: Consumer Discretionary. REI.com is associated with terms like private, e-commerce, b2c, consumer discretionary by their customers and industry analysts. They employ 12,000 people according to customers in the know.