What is the Better Business Bureau?

The Better Business Bureau (BBB) is a non-profit organization dedicated to fostering trust between businesses and consumers. The BBB acts as an intermediary that helps resolve disputes and provides consumers with information about businesses and their practices. They evaluate and accredit businesses based on their commitment to ethical practices and customer service. The BBB maintains a comprehensive database of company profiles, including customer reviews and ratings, offering a reliable resource for consumers to make informed decisions before engaging with a business. By promoting transparency and accountability, BBB serves as a reliable watchdog, ensuring that businesses adhere to high standards and ethical behavior, thereby enhancing consumer confidence.