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What does it mean if a business is accredited by the Better Business Bureau?

Asked 2 years ago
When a business is accredited by the Better Business Bureau, it signifies that the business has met certain standards set by the Bureau and demonstrates a commitment to promoting trustworthiness in its operations. Accreditation requires the business to maintain a good track record of transparency, honesty, and responsiveness to customer complaints. It reflects that the business has agreed to uphold the BBB Code of Business Practices, which includes a commitment to making a good faith effort to resolve consumer complaints. Accredited businesses often receive the prestigious BBB Accreditation Seal, which they can use in their marketing and promotional materials to signify their dedication to ethical conduct and quality customer service. This accreditation does not guarantee that a business will not have complaints, but it does indicate that the business takes its reputation seriously and seeks to resolve issues effectively. For more detailed information about accreditation and how it is evaluated, one may look for the relevant information on the current BBB website.
Answered Jul 3rd 2025

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