Does MasterCard Credit Card Have the Highest Customer Satisfaction?
Does MasterCard credit card have the highest customer satisfaction rating? The answer is complicated since MasterCard does not issue credit cards directly. While it has features that customers enjoy, customer satisfaction is directly tied to satisfaction with the financial institution that issues the card. One innovative design to be unveiled soon is the new MasterCard touch cards for the visually impaired. This new feature will assist visually impaired users and increase MasterCard's overall popularity.
Credit card issuers have several options when it comes to the type of cards each company partners with. MasterCard is a well-known name in the credit card industry, but does it have the highest customer service satisfaction rating? What do customers have to say about MasterCard credit cards? You can get information from customer support here, and you can keep reading to learn how MasterCard measures up.
First, it's important to note that MasterCard is actually a payment processing network, not a direct issuer of credit cards. MasterCard partners with financial institutions to issue its credit cards. Therefore, a great deal of its customer satisfaction is directly linked with the overall customer satisfaction of the financial institution that issues MasterCard credit cards.
With that being said, MasterCard does have features customers enjoy, and there are areas that customers wish would improve.
MasterCard features
Some of the features with MasterCard credit cards that generate high ratings from customers include:
- Emergency service features.
- Lost or stolen cards reporting
- Travel assistance
- Emergency assistance services
- Emergency replacement cards
- Emergency cash advances
- Priceless experiences and priceless golf
- Luxury hotel guarantee rates
- Free nights for car or RV rental or free airfare
- Identity theft protection
- Zero liability protection
- Protection for cell phones (up to $1000 annually)
These are just a few of the perks that are standard with MasterCard credit cards. Other perks can be added specific to the financial institution that issues the credit card. Unlike American Express and Discover, MasterCard does not directly issue credit cards. Therefore, MasterCard does not make the decision to approve or deny applications.
Financial institutions often offer both Visa and MasterCard credit cards as options for customers. Visa has almost double the market share as MasterCard, but both are accepted worldwide.
Innovative Card Design
MasterCard has recently unveiled a new type of card for the visually impaired that will greatly enhance overall customer satisfaction. MasterCard touch cards will have differently shaped notches in the card design that allow visually impaired customers to know if it is a credit, debit or prepaid card simply by tracing a finger over the notch. This new feature offsets the current trend of credits cards with smooth surfaces (no embossing) and will help improve MasterCard's customer service satisfaction rating.
Bottom Line
Overall, MasterCard itself is widely known and accepted; however, the credit card satisfaction rating is directly tied to the financial institution that issues the card. For more information, contact MasterCard customer support here.
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