How Do I Buy Stocks on Ally Invest?

Ally Invest is a place to buy stocks. Follow the steps to buy stocks on Ally Invest. The first step is to open an account. You'll need to enter your name, address and email address and create a password for your new account. You can do this from the comfort of your own home or office without ever visiting a branch location or meeting with an advisor in person.

Jeff Whelpley is the editor / author responsible for this content.
Dec 9, 2022

Ally Invest is the online brokerage arm of Ally Bank that offers customers the ability to trade stocks and ETFs. In addition to trading stocks, customers can invest in options and bonds through the platform's website or mobile app. You can use the platform's tools to place an order for stock, choosing from many stocks and determining the amount you want to invest.

Have An Ally Invest Account

Open an account with Ally Invest. You can do this online or over the phone. Once you've opened your account, you should be able to log in and start buying stocks.

Sign In and Fund Your Account

To buy stocks on Ally Invest, you'll need to:

  • Sign in to your account.
  • Fund your account by depositing money into it or transferring funds from another institution.
  • Choose the stock you want to buy, and select a quantity.

Place a Stock Order on the Trade Ticket

Once you have selected your stock, it's time to place a trade order. To do this, open the Trade Ticket by clicking on the Trade Ticket button at the top of your screen.

The Trade Ticket is where you will enter all of your information and make any adjustments before placing an order. For example, if you want to buy shares, but don't want them for a long time (more than 2 years), set your duration accordingly: Under Order Type, choose Limit under Type.

Select Top X Listed Price as your price using sliders or typing numbers directly into the boxes provided. Once you fill out these fields correctly, click Add Order in the bottom right corner of each section to move on to another. You can always go back later if you need to update anything.

Set Your Stock Price and Duration

Now that you've selected your stock, it's time to set a price and decide how long you want to hold this stock.

Know that once you buy a stock at a certain price, there's no guarantee that it will still be available at that same price when it is time for your order to fill -- this is due to volatility and other factors beyond Ally Invest's control.

When setting these up through Ally Invest, traders can enter their target price and expiration date or month.

However, if you don't have any specific ideas about what might happen — and instead want access while hoping for some profit later on — you may find setting up limit orders more appealing here too.

Place Your Stock Order

After you've entered the necessary details and clicked Place Order, review your order before finalizing it. This is especially important for credit card purchases, as any errors will result in an incorrect transaction.

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Jeff truly believes that all customers deserve good service. He’s been building tools, inventing phone tree hacks and helping customers since before his days at GetHuman. He's also a Google GDE and involved in the Angular community.
How Do I Buy Stocks on Ally Invest?

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