What are the different types of campaigns I can create in MailChimp?

Asked a year ago
In MailChimp, there are various types of campaigns you can create to efficiently communicate with your audience. The first is the Regular Campaign, which lets you send customized email newsletters to your subscribers. You can also create Automated Campaigns, which are triggered by certain actions or events, such as welcoming new subscribers or sending follow-up emails. Another option is RSS Campaigns, where you can automatically send emails containing your latest blog posts or website updates. Additionally, there are A/B Testing Campaigns that allow you to test different subject lines, content, and sending times to optimize engagement. Lastly, you can create plain-text campaigns for more personalized and casual emails, as well as various types of multivariate campaigns to test different combinations of content, subject lines, and send times. MailChimp offers a diverse range of campaigns to suit your specific marketing needs.
Jeff Whelpley is the editor / author responsible for this content.
Answered May 3, 2024

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