What is Chipotle's rewards program and how does it work?

Chipotle's rewards program, called Chipotle Rewards, is a loyalty program designed to benefit frequent customers. It is straightforward and hassle-free. To join, customers can create an account through the Chipotle app or website. Each time a member makes a qualified purchase, they earn 10 points for every dollar spent. Once 1,250 points are accumulated, they can be redeemed for a free entrée of their choice. Moreover, Chipotle Rewards offers exclusive perks like surprise bonus point opportunities, birthday treats, and invitations to special events. Members also gain access to new menu items and unique experiences. With every order, customers earn points that lead to delicious rewards, creating a win-win situation for loyal Chipotle fans.