What happens if my campaign does not reach its funding goal?

If a campaign on Indiegogo does not reach its funding goal, there are a few options. Firstly, flexible funding allows the campaigner to keep the funds raised, even if the target isn't met. In this case, backers still receive their perks, and the campaigner can use the funds towards their project. On the other hand, campaigns with fixed funding only receive their funds if the goal is met. If the campaign falls short, no funds are collected, and backers are not charged. The campaigner can then analyze the campaign's performance, collect feedback, and consider relaunching with revised strategies or adjustments. Indiegogo provides tools and resources like InDemand, a platform to continue fundraising after the campaign ends, offering opportunities to generate additional support and reach the funding goal.