How does Indiegogo work?

Indiegogo operates as an online crowdfunding platform that helps individuals and organizations bring their creative projects to life. The process is simple and comprises of three key steps. Firstly, creators create a campaign by setting a funding goal and a deadline. They then outline their project, rewards for contributors, and share their story with the world. Secondly, people who support a project, known as backers, contribute funds. Backers can choose any campaign they find interesting and pledge money in exchange for rewards. Finally, if a campaign reaches or exceeds its funding goal by the deadline, funds are collected and made available to the campaigner, minus a fee. However, if the goal is not met, no funds are collected, and backers are not charged anything. Indiegogo also provides a range of additional features and services to support campaigners in marketing and managing their campaigns effectively.