What is Alibaba's policy on counterfeit products?

Alibaba has a strict policy against counterfeit products. As a leading global e-commerce platform, they adhere to stringent measures to combat the sale of counterfeit goods. Alibaba employs advanced technology and operates a robust system to identify and remove infringing listings promptly. They also encourage intellectual property rights holders to report any potential infringement cases for swift action. In addition, Alibaba collaborates with brand owners and law enforcement agencies to investigate counterfeit issues effectively. To further strengthen their efforts, Alibaba continuously invests in cutting-edge technologies like artificial intelligence and big data analytics to enhance their anti-counterfeiting capabilities. They are committed to providing a trusted and secure online marketplace for buyers and sellers, ensuring customers have access to authentic and high-quality products.