How does Indiegogo work?

Indiegogo is a crowdfunding platform that allows individuals and organizations to raise funds for various projects, products, or causes. The process typically begins with a campaign creator launching a project by setting up a campaign page, detailing the idea, goals, and funding target. They also usually include images, videos, and descriptions to engage potential backers. Once the campaign is live, backers can contribute funds toward the project in exchange for perks or rewards, which are often tiered depending on the level of funding. Indiegogo operates under both flexible and fixed funding options. With flexible funding, campaign creators can keep funds even if they do not meet their goal, while fixed funding requires meeting the funding goal to receive the funds. Campaigns typically run for a set period, after which the funds are processed. Indiegogo takes a small percentage as a fee from the funds raised. Throughout the campaign, creators can provide updates to keep their backers informed about the project's progress. For those interested in specific requirements or best practices, it is advisable to explore the resources available on the current Indiegogo website, where valuable guidance can be found.