How does Google AdWords work?

Google AdWords, now known as Google Ads, operates as a pay-per-click (PPC) advertising platform that allows businesses to promote their products or services through advertisements appearing on Google search results and various partner websites. The process begins with advertisers creating campaigns that consist of keywords, targeting options, and ad formats. Advertisers select keywords relevant to their offerings that potential customers might use when searching online. When users search for these keywords on Google, an auction takes place. This auction determines which ads are displayed and in what order, based on several factors including bid amount, ad quality, and relevance. Advertisers set a maximum bid on how much they are willing to pay for a click on their ad. Google Ads uses a metric called Quality Score, which assesses the relevance and quality of the ad and the landing page experience. The combination of the bid amount and Quality Score determines the ad's position in the search results. Once the ads are displayed and users click on them, advertisers pay a fee that is typically less than or equal to the bid amount. This performance-based model ensures that advertisers only incur costs when someone interacts with their ad. Google Ads also offers various targeting options, enabling advertisers to reach specific demographics, geographic locations, and devices, enhancing the effectiveness of campaigns. Additionally, advertisers can track the performance of their ads through detailed analytics, enabling them to optimize their strategies over time. For any further information regarding the functionality of Google Ads, users are encouraged to explore the Google Ads Help Center or the relevant sections on the current web page.