How does Google AdWords work?

Google AdWords is an online advertising platform that allows businesses to display ads on Google's search engine results pages and partner websites. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when their ad is clicked upon by a user. To get started, advertisers create targeted ads that include keywords relevant to their business. These ads are then shown to users who enter those keywords into the search engine or visit websites related to the targeted keywords. Advertisers set a budget for their campaigns and bid on specific keywords to determine the cost per click (CPC) they are willing to pay. Google uses a complex algorithm to determine ad placement and relevance based on factors like bid amount, ad quality, and user experience. Advertisers can choose different ad formats, such as text or image ads, and have various targeting options to reach their desired audience. Google AdWords provides advertisers with detailed analytics and metrics to track the performance of their ads and optimize their campaigns for better results.