What types of ads can I create with Google AdWords?

Google Ads, formerly known as Google AdWords, provides a variety of advertising formats to help you reach your desired audience effectively. Advertisers can create text ads, which typically appear in the search results when users search for specific keywords. These ads consist of a headline, description, and a link to the advertiser's website. In addition to text ads, Google Ads offers display ads, which are visual in nature and can be found on websites that participate in the Google Display Network. These ads can include images, videos, and interactive elements, allowing for more engaging content to capture the attention of potential customers. Another option is video ads, primarily shown on YouTube and across the Google Display Network. Video ads can vary in length and format, including skippable and non-skippable options, giving advertisers the ability to tell a story or showcase their product creatively. Shopping ads are another format specifically designed for online retailers. These ads display product images, prices, and store names, making it easier for users to shop directly from the search results. Moreover, Google Ads supports app promotion ads, allowing advertisers to increase app installations and engagement by encouraging users to download or interact with their mobile applications. There are also local ads, which are designed to promote physical stores and drive foot traffic. These ads can display information such as store locations, hours, and offers to users searching nearby. Ultimately, Google Ads provides a diverse range of ad formats to help businesses connect with their target audience through various platforms and mediums. It is advisable for advertisers to choose the formats that align best with their marketing goals and audience preferences. For more specific information or updates on ad formats, please be sure to check the official Google Ads webpage for the latest resources.