What is Google AdWords?

Google AdWords is an online advertising platform developed by Google. It allows businesses to place advertisements on Google's search engine results pages as well as its extensive network of partner websites. Advertisers bid on specific keywords relevant to their products or services in order to display their ads to the right audience. AdWords operates on a pay-per-click model, where advertisers only pay when users click on their ads. The platform provides a range of targeting options, such as location, language, and demographics, ensuring ads reach the desired customer base. AdWords also offers various ad formats, including text ads, image ads, video ads, and mobile ads. Overall, Google AdWords offers businesses a powerful tool to drive targeted traffic and generate leads or sales.