How Do I Report a Seller on eBay (UK)?

If you bought something from a seller on eBay UK and they aren't delivering, you should report the seller to the company. Here's how you can do so.

Adam Goldkamp is the editor / author responsible for this content.
Oct 9, 2019

eBay UK is the British arm of one of the largest online retailers on the planet. Millions from all over the world use the site to sell and buy consumer products.

With so many sellers and buyers on the e-commerce platform, someone is going to try and exploit someone else. Unfortunately, it is often sellers taking advantages of buyers.

You should only report a buyer to eBay UK if you are sure that their violating eBay's policies. Examples of eBay policy violations include selling items not listed on eBay, sending threatening messages, use of abusive language, publicly presenting another member's personal information, a seller presenting false information about a product and finding someone selling counterfeit versions of your product. The full list can be found on the eBay UK website.

What You Need to Know Before You Reporting a Seller on eBay UK

Before you report a seller on eBay UK it is paramount that you have proof. It will ruin your reputation on the site if you falsely accuse a seller.

You will need to provide proof of identification and a copy of a photo ID or authorization if you represent another party. You will also need to provide evidence of the violation.

One of the tools you can use when reporting a seller on eBay UK is their VeRO (Verified Rights Owner) program. The program's goal is to give intellectual property rights owners a platform to report any vilation on their rights.

It is also crucial to know that eBay expects customers and sellers to work out their dispute before it proceeds any further. Only when both parties can't come to an agreement should a report be made to eBay.

Reporting to eBay

You can report a seller to eBay through several media. The medium you use will depend on the matter's urgency and its convenience.

Website

You can report a seller to eBay UK directly on the website through the Resolution Center via 'My eBay' using the following process:

  1. Launch your web browser and open eBay.co.uk
  2. Log in to your eBay UK account
  3. Go to the particular listing if it is one listing you want to report. If you want to report the seller for no specific listing, a generic listing will do. Click the listing
  4. Go to the bottom of the page and click 'Report Item'
  5. You will be directed to eBay's resolution center
  6. Choose the reason why you are reporting the seller for on the Resolution Center and click 'Continue'. You will be asked to submit the name of the seller and a customer care representative from eBay UK will proceed to investigate the issue
  7. If the reason is not among the choices presented, click 'My problem is not listed here' and proceed to contact a customer care representative

The alternative option is to contact customer care and report the problem directly. You can contact eBay UK directly through the following methods:

Live Chat

You can have a live chat with an eBay UK customer service agent directly from the resolution center. The live chat tab is located at the bottom of the resolution center right next to the 'Report Seller' tab.

Be patient until you receive a response from the other side of the chat and then proceed to report the seller.

Phone

Fortunately for aggrieved eBay UK customers, eBay UK customer service has a number that buyers and sellers can call to report other fraudulent sellers. The phone number is the best and swiftest manner in which to contact customer care directly.

Have all the information about the order and the seller ready. You can find the eBay customer service number at GetHuman.

Further questions?

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Adam has been tirelessly trying to help customers find the best tips and tricks to get through phone trees and writing many guides for prickly customer service problems. He's been featured in the Wall Street Journal, Inside Edition and Bloomberg.
How Do I Report a Seller on eBay (UK)?

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