What analytics does Vimeo provide to track video performance?

Vimeo offers a robust set of analytics tools designed to help creators track the performance of their videos. These analytics provide insights into various key metrics that give a comprehensive view of how videos are engaging with viewers. First, Vimeo users can access information on the total views a video has received, allowing them to gauge its overall reach. Additionally, watch time metrics reveal how long viewers are watching the video, giving an idea of viewer engagement and interest. Another important aspect is the audience data, which includes geographic locations and devices used to watch the videos. This information helps creators understand who their audience is and how they are accessing content. Engagement metrics such as likes, comments, and shares are also provided, allowing users to see how viewers are interacting with their content. Moreover, Vimeo tracks plays, finishes, and attention metrics, which help elucidate at what point viewers are dropping off or remaining engaged throughout the video. The analytics dashboard is updated in real-time, allowing for timely assessments and adjustments to strategies. For those seeking more detailed insights, Vimeo typically provides additional tools and resources for deeper analysis, and users can explore the specific features available on the Vimeo website for the most current offerings in analytics.