What is the Sobeys loyalty program and how does it work?

The Sobeys loyalty program is known as the Air Miles program, which enables customers to earn reward miles on their purchases at Sobeys and affiliated stores. The program allows participants to collect Air Miles for every eligible dollar spent on their shopping trips. These miles can later be redeemed for a variety of rewards, such as travel, merchandise, and events, providing customers with added benefits and incentives for shopping at Sobeys. To join the program, customers need to sign up for an Air Miles account, which can be done easily either in-store or online. Once registered, customers receive an Air Miles card, which they present at checkout when making purchases. Each time a customer spends money on qualifying purchases, they earn Air Miles based on the total amount spent, with certain promotions and offers allowing for bonus miles. In addition to earning miles through in-store purchases, Sobeys also often facilitates opportunities for customers to earn extra Air Miles through special promotions, seasonal offers, or by purchasing specific products. The collected miles can be tracked online through the Air Miles website or via the app. It is important to note that the eligibility for earning miles is based on specific terms and conditions, which may vary. For the most accurate and detailed information regarding the Sobeys loyalty program, customers may consider visiting the official website where they can find current program details and contact information for any specific inquiries.