What is the Publix loyalty program and how does it work?

The Publix loyalty program, known as Publix Advantage Buy Savings, is a free program that offers exclusive savings and benefits to its members. It is designed to reward customers for shopping at Publix. To participate, customers can sign up for a loyalty card in-store or online. With the card, members can enjoy personalized offers, digital coupons, and weekly sale items specific to their shopping preferences. To avail of these savings, customers simply need to scan or enter their loyalty card at the checkout. Additionally, members can earn points on eligible purchases, which can be redeemed for discounts on future purchases. The loyalty program makes it easier for customers to save money while enjoying a personalized shopping experience at Publix.