What is Sparks loyalty program and how does it work?

Sparks is Marks & Spencer's loyalty program designed to reward its customers. It's a free program that offers various benefits to its members. To join, you can sign up in-store or online. Once enrolled, you will receive a Sparks card that can be used to collect points on your purchases. Every time you shop at Marks & Spencer, whether in-store or online, you earn 10 Sparks points for every £1 spent. These points can later be converted into tailored offers, such as discounts, special promotions, and access to exclusive events. Furthermore, as a Sparks member, you will receive personalized offers based on your shopping preferences. Additionally, you can also gain recognition for your loyalty with priority access to sales and new season previews. Sparks is a way for Marks & Spencer to show appreciation to its customers by providing them with rewards and a more personalized shopping experience.