What is the history of Kleenex?

Kleenex has a rich and interesting history that began in 1924 with a product called "Celluwipes." Initially marketed as a makeup remover, they quickly gained popularity as a disposable tissue. In 1925, they were rebranded as Kleenex and their use expanded beyond just cosmetics. However, it was during the Great Depression that Kleenex truly snowballed in popularity. People started using them for various purposes, including as a disposable handkerchief. Realizing this, Kleenex began marketing them as a facial tissue, further propelling their success. Kleenex faced challenges during World War II when their raw materials were redirected for the war effort, but they managed to overcome those obstacles. Over the years, Kleenex has continued to innovate and adapt to consumers' needs, evolving into the trusted brand it is today, offering a wide range of products for different purposes.