GameFly operates on a rental model, so when a customer rents games, they are not owned outright. Instead, the games must be returned after a certain period of time or when the customer is finished with them. However, GameFly does offer a "Keep It" option, allowing customers to purchase the games they have rented at a reduced price. This feature is beneficial for those who truly enjoy a game and would like to add it to their permanent collection. If a customer decides to use this option, they can refer to their account on the GameFly website for pricing and additional details. It is worth noting that rental terms and policies may change, so it can be helpful to review the latest information directly on the GameFly website for the most accurate and current guidelines.