What is the DraftKings Rewards program?

The DraftKings Rewards program is a loyalty program designed to reward and provide additional benefits to frequent users of the DraftKings platform. By participating in the program, users can earn crowns, which represent loyalty points. The number of crowns earned is directly linked to the amount of money spent on entry fees for contests. These crowns can be redeemed for entry into various contests, exclusive merchandise, and experiences. Additionally, crowns contribute to a user's tier status. As users climb the tier levels, they gain access to enhanced benefits, including personalized contests, specialized customer support, and milestone bonuses. The DraftKings Rewards program aims to offer users an extra incentive to engage in regular play and provide a comprehensive and rewarding user experience.