What is Brown-Forman Corp.'s mission or vision?

Brown-Forman Corp.'s mission is to enrich the lives of its consumers by responsibly building and innovating premium beverage alcohol brands. With a focus on quality, integrity, and passion, the company aims to create superior products that bring people together and enhance their celebrations. Brown-Forman strives to be a global leader in the spirits industry, fostering a culture of collaboration and adaptability. As a family-controlled company, it values long-term success, sustainability, and philanthropy. Brown-Forman seeks to inspire a sense of pride and trust in its employees, partners, and stakeholders, while consistently delivering value and growth. Overall, the company's vision is to create memorable experiences and become the spirit of choice, shaping the future of the beverage alcohol landscape.