Does Barclays Credit Card Have the Highest Customer Satisfaction?

When shopping for a credit card, you want to make sure that the card you apply for comes with a high customer service satisfaction rating. There are a number of cards available, and you want to do your research to get your best fit. Does Barclays credit card have the highest customer satisfaction rating? You can contact Barclays here for more information or assistance. You can also keep reading for information on how Barclays stacks up on customer service.

How Bank Customer Service Satisfaction Is Calculated

First, it is important to understand what goes into calculating overall customer service satisfaction. This score, often referred to as a CSAT Score, can often be tailored to meet the business's needs, so the business in question is able to determine how it will generate information on customer satisfaction. You may have been advised when contacting Barclays that there is a customer service satisfaction survey at the end of the call. This is the most common way agencies and businesses rate customer satisfaction. You do not have to take the survey, but you are encouraged to so the company can improve on service delivery.

Often, you will be asked questions that you can rate on a numeric scale based on your experience. Using this method, Barclays can see where it is strong and where it needs to improve. Responses are calculated using a formula to find the overall average customer service rating.

For example, if two customers take the survey in one hour and give Barclays a 2 and a 5 (out of a total score of 5 for excellent service), the average is found by adding 2+5 and dividing that by 2 (total number of respondents). This would give Barclays an average rating of 3.5 for that particular reporting group.

Independent groups will also reach out to consumers for customer satisfaction surveys. They often also utilize a numeric scale for rating customer satisfaction on items such as interest rates, customer wait times for a representative on the phone, ease of access to account information and promotions and support provided.

How Barclays Measures Up Overall

Barclays had a rating of 70% overall customer service satisfaction rating based on data collected. This placed them in the middle of the pack of all the banks reporting data indicating they do not have the overall best customer service satisfaction rating. This also means they do not have the worst rating. Barclays' overall customer service satisfaction rating is average for a bank its size and scope. In recent reports, it was noted Barclays lost approximately 11,000 more accounts than it gained. Barclays has increased its social media presence to attract more customers and has the largest number of followers on Facebook among the largest banks in the UK.

Bottom Line

Like most financial institutions, Barclays does not have the best or the worst customer service satisfaction rating. The biggest complaints were limited customer support and a small ATM network in the United States. For more information or assistance, contact Barclays customer support here.