What is Arbitron, Inc.?

Arbitron, Inc. is a leading media and marketing research firm specializing in audience measurement and consumer insights. With a mission to provide valuable data and analysis to media companies and advertisers, Arbitron collects and analyzes radio, television, and digital media audience measurement data. They utilize innovative methodologies and technologies to capture and interpret audience behaviors, preferences, and trends. By offering comprehensive and accurate audience measurement services, Arbitron helps media organizations make informed decisions about programming, advertising, and marketing strategies. With over 50 years of experience, Arbitron has established itself as a trusted source of audience measurement data, empowering businesses to optimize their media investments and better engage with their target audiences.