How accurate are the audience measurements provided by Arbitron?

Arbitron, Inc. takes great pride in providing highly accurate audience measurements. Our comprehensive and sophisticated methodologies ensure reliable and precise data. We employ multiple sources, including portable people meters (PPMs) and diary surveys, to capture diverse listening habits across various platforms. PPMs, worn by a representative sample of individuals, automatically detect and record inaudible codes embedded in audio broadcasts. Paired with diary surveys, we gain a comprehensive understanding of listenership behaviors. These data collection methods undergo rigorous testing to guarantee accuracy and eliminate biases. Statistical weighting techniques are then applied to reflect the entire population accurately. Our commitment to quality control and continuous improvement further enhances the precision of our audience measurements. We aim to provide our clients with the highest level of confidence in their decision-making processes.