What types of media does Arbitron provide audience measurement for?

Arbitron, Inc. provides audience measurement for a wide range of media types. Our expertise extends to measuring audience engagement and behaviors across various media channels. We offer audience measurement solutions for traditional broadcast media, including radio and television. Additionally, we provide insights into the audience reach and impact of digital media and online platforms, such as streaming services, podcasts, and internet radio. Our comprehensive measurement tools cover both local and national markets, supporting the needs of advertisers, broadcasters, content creators, and researchers. By utilizing our robust data collection and analysis methods, Arbitron enables clients to understand and make informed decisions about their target audiences across a diverse media landscape.