What is Tesco's price match policy?

Tesco has implemented a price match policy known as the "Price Match" promise that is designed to ensure its customers receive competitive prices on their grocery purchases. According to this policy, Tesco commits to matching the prices of selected competitors for specific grocery items. The primary focus of this policy is on ensuring that customers pay the same or lower prices than those available at rival supermarkets for equivalent items. However, it is important to note that the price match applies only to certain brands and products and does not cover items that are on promotion or discounted in ways that are not consistent with regular pricing strategies. The policy encourages customers to compare prices, and to check the availability of items during their shopping experience. For detailed information regarding the specifics of Tesco’s price match policy, including eligibility criteria and exclusions, it is advisable to refer to the current Tesco website where all the necessary details are available. Additionally, as policies may change over time, the website will provide the most accurate and updated information regarding pricing and promotions.