How does Rakuten work?

Rakuten is an online platform that provides a marketplace connecting buyers and sellers. It operates on a business model called "Rakuten Super Points," where members can earn points by shopping through Rakuten's website. These points can then be used as discounts on future purchases. To use Rakuten, customers simply need to create an account, browse through various categories, and make purchases from the sellers on the platform. Rakuten also offers additional services like cashback rewards, coupon promotions, and exclusive deals. Sellers can create their own online storefront within Rakuten, list their products, and manage their inventory and orders. Overall, Rakuten acts as an intermediary, facilitating transactions between buyers and sellers while providing benefits through its loyalty program and other attractive offers.