What is Philip Morris' stance on cigarette addiction?

Philip Morris recognizes that cigarette addiction is a serious health issue that affects individuals and communities. We acknowledge the harmful effects of smoking and understand the addictive nature of nicotine. Our commitment is to shift our focus towards a smoke-free future. We are investing in research and development of alternative products that are scientifically substantiated to be a better choice for adult smokers who would otherwise continue smoking. We aim to provide less harmful alternatives, like heated tobacco products, that can potentially reduce the risks associated with smoking. Our ultimate goal is to help adult smokers transition away from cigarettes and address the public health concerns associated with addiction.