Does Philip Morris promote smoking?

No, Philip Morris does not promote smoking. As a global tobacco company, our mission is to replace cigarettes with smoke-free alternatives that are potentially less harmful to adult smokers who would otherwise continue to smoke. We are committed to delivering a smoke-free future and investing in research and development to develop and market scientifically substantiated smoke-free products. These products, such as electronic devices and heat-not-burn tobacco, aim to provide smokers with satisfying alternatives while reducing the associated risks of smoking. We recognize the importance of tobacco regulations and fully support effective measures to discourage underage tobacco use and protect public health.