What is Lorillard, Inc.'s stance on responsible marketing and advertising?

Lorillard, Inc. is committed to responsible marketing and advertising practices. We prioritize the well-being of our consumers and aim to provide accurate and reliable information about our products. We adhere to all applicable laws and regulations, including those pertaining to the marketing and advertising of tobacco products. We never market our products to underage individuals and have strict internal policies to ensure compliance in this regard. Our advertising messages are targeted towards adult smokers, and we take steps to prevent unintentional exposure to non-smokers and minors. Additionally, we support and comply with industry codes and guidelines to promote responsible marketing. Lorillard, Inc. remains dedicated to transparency, accountability, and responsible advertising practices in order to protect the public's health.