Hollywood Video typically has a rental policy that allows customers to keep a movie for a specific duration, often three to five days, depending on the type of rental. However, customers can usually opt for longer rental periods for certain titles, which may incur an additional fee. It is important to return the movie by the due date to avoid late fees, which can accumulate if the rental is not returned on time. For those who find themselves unable to return a movie on the scheduled date, there may be options to extend the rental period by contacting the store or using any available online services. Each Hollywood Video location may have variations in policies, so it is advisable to check for specific details at your local store or visit their official website for the most accurate and up-to-date information regarding rental durations and fees.