What targeting options are available on DoubleClick?

DoubleClick offers a wide range of targeting options to help advertisers reach their desired audience effectively. With DoubleClick, advertisers can leverage contextual targeting, which enables them to display ads on websites that are relevant to their target market based on textual content. They can also implement behavioral targeting, which allows ads to be delivered to users who have previously exhibited specific online behaviors or interests. Additionally, DoubleClick offers demographic targeting, wherein ads can be delivered to users based on various demographics such as age, gender, and location. Advertisers also have the option to implement re-targeting, enabling them to display ads to users who have previously visited their website. DoubleClick equips advertisers with these diverse targeting options to enhance ad performance and ensure the right message is delivered to the right audience at the right time.