What products does DoubleClick offer?

DoubleClick offers a range of products that help advertisers and publishers effectively manage and optimize their digital marketing efforts. Its primary product, DoubleClick for Advertisers (DFA), enables advertisers to plan, execute, and measure the success of their online advertising campaigns across various channels and devices. For publishers, DoubleClick offers DoubleClick for Publishers (DFP), a holistic ad serving platform that helps manage and monetize digital ad inventory. Additionally, DoubleClick Bid Manager (DBM) allows advertisers to efficiently buy display and video ad placements across multiple ad exchanges and demand-side platforms. DoubleClick Studio provides creative tools for building and managing rich media advertisements. Lastly, DoubleClick Search (DS) offers a robust search management platform to optimize and track search engine marketing campaigns. With these comprehensive offerings, DoubleClick aims to empower businesses to reach their digital advertising goals more effectively.