What analytics tools are available with DoubleClick?

DoubleClick offers a suite of analytics tools designed to help marketers and advertisers better understand their performance and optimize their campaigns. The primary analytics features available within the DoubleClick platform include reporting capabilities that provide insights into ad impressions, clicks, and conversions. These reports can be customized to track specific metrics, allowing users to analyze their campaigns in detail. DoubleClick's integration with Google Analytics enhances its analytics offerings, allowing users to delve deeper into visitor behavior and engagement. This integration enables tracking of customer journeys from ad exposure through to conversion, providing valuable information on how campaigns influence customer actions. Another noteworthy tool within the DoubleClick ecosystem is Floodlight, which is a tracking solution that allows users to measure the effectiveness of their digital marketing efforts. Floodlight tags can be placed on landing pages to track conversions and other key actions. This data can be used to improve targeting and increase return on investment. DoubleClick also features a comprehensive dashboard that provides a real-time view of various performance indicators, such as return on ad spend and cost per acquisition. These tools work together to help advertisers make data-driven decisions, optimize their campaigns, and ultimately achieve better results. For more detailed information about specific functionalities or updates to the DoubleClick analytics tools, it may be useful to refer to the current web page that offers guidance and resources regarding this platform.