What is a SSL certificate and do I need one?

A SSL certificate is a digital certificate that allows for secure encrypted communication between a website and its visitors. It ensures that all data transmitted, such as personal and financial information, remains private and protected from unauthorized access. This certificate verifies the authenticity of the website, ensuring visitors that they are on a trustworthy and secure platform. Having a SSL certificate is essential in today's digital world, particularly if your website collects sensitive information or supports online transactions. It establishes credibility and trust with your users, indicating that you prioritize their security and privacy. Moreover, SSL certificates are beneficial for search engine optimization as they are now a ranking factor. Without an SSL certificate, your website might be flagged as unsafe, resulting in reduced traffic and potential loss of trust from visitors. Thus, it is highly recommended to have a SSL certificate to safeguard your website and users' data.