How does Lulu.com determine the pricing for my book?

Lulu.com determines the pricing for a book based on several key factors. First, the production costs play a significant role, which includes expenses related to printing, binding, and materials used in the book's physical format. These costs vary depending on factors such as page count, trim size, and printing options selected by the author. Additionally, Lulu.com allows authors to set their retail price, providing guidance on minimum pricing, which covers production costs and allows for a profit margin. Authors can consider their target audience and market trends when establishing a price point. Lulu.com also provides tools and resources to help authors calculate pricing accurately and competitively. It is important to note that as market conditions and production costs may change, authors are encouraged to review and adjust their pricing accordingly. For more detailed information about pricing, authors may want to refer to the pricing section of the Lulu.com website.