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Can I set my book’s retail price on Lulu.com?

Asked 5 months ago
Yes, authors have the ability to set their book's retail price on Lulu.com. When you create a book using Lulu's self-publishing platform, you will come to a section where you can define your book's price. It is important to consider factors such as production costs, the genre of the book, and pricing strategies used by similar titles in the market when determining the retail price. Additionally, you will want to ensure that your price covers printing costs and royalties, allowing you to earn a profit from each sale. Lulu.com provides helpful tools and resources to guide authors in setting a competitive price. Authors can also revisit and adjust their pricing after the book has been published, which offers flexibility based on market response. For further details about pricing options, one might find the relevant information on the current web page.
Answered Jul 6th 2025

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