What is Lorillard, Inc.'s stance on responsible marketing and advertising?

Lorillard, Inc. takes responsible marketing and advertising seriously and is committed to upholding high standards in its promotional efforts. The company recognizes that the tobacco industry operates within a complex regulatory environment, and it aims to comply with all applicable laws and regulations governing advertising and marketing practices. Lorillard seeks to promote its products in a way that is ethical and responsible, focusing on transparency and accountability. The company emphasizes its commitment to preventing tobacco product use among minors by actively working to ensure that its marketing and advertising initiatives do not target youth. This includes strategies such as limiting advertising placements and choosing media channels that are less accessible to underage consumers. Furthermore, Lorillard engages in responsible marketing by providing accurate and clear information about its products to adult consumers, steering clear of misleading claims. In addition, Lorillard is aware of the societal implications of tobacco use. As a result, it has implemented initiatives aimed at fostering a better understanding of its products within the context of public health. The company seeks to encourage informed choices among adult consumers while recognizing the significant impact of tobacco-related messages. For anyone seeking additional details regarding Lorillard, Inc.'s policies or specific marketing practices, it may be beneficial to visit their current website for more comprehensive information and any updates related to these topics.