What targeting options are available on DoubleClick?

DoubleClick, now part of Google Marketing Platform, offers a range of targeting options designed to help advertisers reach their desired audiences effectively. One of the primary targeting strategies available through DoubleClick is audience targeting, which allows advertisers to focus their campaigns on specific demographics, interests, or behaviors of users. This is achieved through predefined audience segments or custom audiences created by the advertisers based on user data and interaction with their websites or applications. Additionally, DoubleClick provides geographic targeting, enabling advertisers to specify particular locations where their ads should be shown. This can involve focusing on countries, regions, cities, or even specific areas within a city to ensure that ads reach audiences that are most likely to convert based on their geographic characteristics. Another significant feature is contextual targeting, where advertisers can place ads in environments that match the content of their advertisements. This involves analyzing the context of a web page or app and serving relevant ads to users browsing that content. This strategy helps increase engagement by delivering ads that align with user interests at that moment. Moreover, time-based targeting allows advertisers to schedule their campaigns to run at certain times of the day or week, ensuring that ads are displayed when their target audiences are most active. Frequency capping is also available, allowing advertisers to limit how often a single user sees the same ad, thus preventing ad fatigue. Finally, remarketing is a powerful targeting option that allows advertisers to re-engage users who have previously interacted with their site or app, serving tailored ads to encourage them to return and complete desired actions. Overall, DoubleClick provides a robust suite of targeting options that enable advertisers to optimize their campaigns and connect with their audiences more effectively. For more detailed information and specifics about these features, checking the current web page can be very helpful.