How can I analyze the traffic to my Zenfolio site?

To analyze the traffic to your Zenfolio site, Zenfolio offers several tools to help you track visitor behavior and engagement. One of the primary options is to incorporate Google Analytics with your Zenfolio account. By linking your Zenfolio site to Google Analytics, you can access detailed insights about how visitors interact with your content, including page views, session duration, and user demographics. To set this up, users need to navigate to the account settings within Zenfolio to find the sections where they can input their Google Analytics tracking ID. Once this is completed, data will begin to populate in the Google Analytics dashboard, allowing for more thorough evaluations of traffic sources and user actions. Additionally, Zenfolio provides its own built-in statistics that offer basic information on traffic patterns. These statistics may include the number of visitors, popular galleries, and referral sources, helping users understand what content resonates with their audience. It can be beneficial to regularly monitor these analytics to make informed decisions regarding content updates and marketing strategies. For more specific information about features or any recent updates, it is advisable to check the Zenfolio website directly.