What is a trademark?

A trademark is a distinctive symbol, name, word, phrase, design, or logo that identifies and distinguishes the source of goods or services. It serves as a valuable asset for businesses, allowing them to establish brand recognition and protect their reputation. Trademarks help consumers recognize and make informed choices about the products or services they purchase. By registering a trademark with the United States Patent and Trademark Office (USPTO), one gains exclusive rights to use and protect the mark nationwide. This includes the ability to prevent others from using a confusingly similar mark. Trademarks serve as a crucial tool for businesses to establish themselves in the market, build brand loyalty, and safeguard their intellectual property.