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What is a pre-order and how does it work?

Asked 2 years ago
A pre-order is a purchasing option that allows customers to place an order for an item before it officially becomes available for sale. This system is commonly used for products that are in high demand or have a set release date, such as limited edition merchandise, new albums, or advanced technology. When a customer pre-orders a product, they effectively reserve their copy and often secure it at a specific price, which can be advantageous if the item is likely to sell out or increase in value once it is released. The process typically begins with the retailer announcing the item and providing details about the expected release date. Customers can then place their pre-orders through the retailer's website, which may involve providing payment information. In many cases, retailers will charge the customer's credit card at the time of the order, or they may simply reserve the payment method until the item ships. Once the product is released, the retailer will ship the pre-orders to those customers who have placed orders in advance. Customers are generally notified by email or through their account when the item is about to ship, keeping them informed of the status of their order. For more detailed information about specific products and their pre-order options, it might be helpful to visit the relevant pages on Turntablelab.com.
Answered Oct 11th 2025

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