What is the Sainsbury's Price Match Promise?

The Sainsbury's Price Match Promise is a guarantee that ensures customers receive the best value for their groceries. If an identical branded product is found cheaper at Asda, Morrisons, or Tesco, Sainsbury's will match that price. To qualify for the Price Match Promise, customers must purchase a minimum of ten different products, including at least one comparable branded item. The comparison includes own-label products, fresh food, and household essentials. If the Price Match criteria are met, Sainsbury's will automatically deduct the difference in prices from the total bill at the checkout, ensuring customers never pay more for their shopping. This commitment enables Sainsbury's customers to shop with confidence, knowing they are getting the best prices available.