What is SEO and why is it important?

SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results pages. It involves optimizing various elements such as website structure, keywords, content quality, and backlinks to enhance organic traffic from search engines. SEO is vital because search engines are the primary source of website traffic. A higher ranking in search results increases visibility, credibility, and the likelihood of attracting potential customers or readers. With millions of websites competing for attention, SEO helps businesses and individuals stand out and be discovered by their target audience. It also improves the user experience by making websites more accessible, relevant, and faster to load. Overall, SEO is a key digital marketing strategy that can significantly impact online visibility, organic traffic, and ultimately, business success.