What are backlinks and why are they important for SEO?

Backlinks are links from external websites that direct users to your website. They play a crucial role in search engine optimization (SEO) as they are seen as a vote of confidence and credibility by search engines. Backlinks indicate that other websites trust and recognize the relevance and authority of your content. These links inform search engines that your website is worth visiting and should be ranked higher in search results. They also act as pathways for users to find your website, driving organic traffic and potential customers. Backlinks enhance the visibility and reputation of your website, improving its chances of being discovered by a wider audience. However, it's important to note that the quality and relevance of backlinks matter. High-quality backlinks from reputable websites are more beneficial for SEO than low-quality or spammy links.