How does Nerdwallet make money?

Nerdwallet generates revenue primarily through affiliate partnerships with various financial institutions and service providers. When users apply for a credit card, loan, or other financial products through Nerdwallet's website, the company may earn a referral fee from the partner institution if the application is approved. However, Nerdwallet maintains editorial independence by ensuring that financial products are recommended based on objective analysis and suitability for the user, rather than prioritizing commissions. To maintain transparency, the website clearly discloses any financial relationships or potential conflicts of interest. Additionally, Nerdwallet provides users with free access to a wide range of educational articles, tools, and calculators to help them make informed financial decisions. These resources are supported by advertising partnerships, displayed as clearly labeled advertisements throughout the website.