Natural Braid does not publicly mention a loyalty program specifically for frequent customers on their website. However, many companies in the industry offer various forms of incentives or rewards for returning customers, such as discounts, exclusive offers, or points that can be redeemed for future purchases. It is possible that Natural Braid has implemented a program that is not prominently advertised, or they may have seasonal promotions that encourage customer loyalty. I recommend checking the current web page for any updates regarding loyalty programs or special offers that may be available. It is always a good idea to stay informed about the latest news and offerings from Natural Braid, as they may periodically introduce new initiatives for their customers.